The Role of Sustainable Manufacturing in Reducing Strategic Drift an Analytical Study of The Opinions of Employees at Etihad Food Industries Company Limited

Abstract

Today's customers are no longer satisfied with merely obtaining affordable, high quality products. They have also become increasingly concerned with social and environmental issues, which are a consequence of production systems that rely heavily on the depletion of natural resources. Therefore, the most prominent challenge for contemporary industrial organizations has become the need to adopt sustainable manufacturing initiatives to enhance social responsibility toward the environment and its resources, thus contributing to countering strategic drift. This research aims to analyze the role of sustainable manufacturing in reducing strategic drift in a Sample of workers in the Etihad Food Industries Company Limited in Babylon Governorate. Its importance lies in the scarcity of research that addressed sustainable manufacturing and its role in avoiding strategic drift. This research is considered one of the first studies that address a real current problem affecting industrial organizations , which is strategic drift. A questionnaire was used to collect information from employees in the company under study. The results of the research sample revealed a positive correlation between most of the dimensions of sustainable manufacturing and the dimensions of strategic drift. This means that strategic drift decreases as the company’s interest in sustainable manufacturing increases, especially green materials and advanced technology techniques. Among the research proposals is the necessity for the company’s senior management to instill organizational cultural values in its employees, which would consolidate the principles of work mastery, self-development, and the ability to manage production processes efficiently and effectively.