The Role of Strategic Ambidexterity in Achieving Strategic Performance an Empirical Study in Al-Kafeel University
Keywords:
Strategic Ambidexterity, Achieving Strategic, Empirical StudyAbstract
The objective of this research is to provide a conceptual framework that may explain the connection between strategic ambidexterity and strategic performance along the dimensions of strategic performance, which include the financial viewpoint, the customer perspective, the internal operations perspective, and the learning and growth perspective.
The importance of the study stems from the positive impact of the variables under study and its reflection on achieving the organization’s goals.
The problem of the study was the lack of interest in the Iraqi work environment in using the variables under study as a tool to raise the level of organizations’ activity to achieve the principle of efficiency at work. Hence, the study was applied by distributing a questionnaire at Al-Kafeel University to a sample consisting of 98 respondents, and it was analyzed using SPSS 20.
The most important conclusions of the study are that There is a clear and direct relationship between strategic ambidexterity and strategic performance, with strategic ambidexterity having a favorable impact on strategic performance. The most important recommendations that came out of the study were that the organization studied must take into account the impact of strategic ambidexterity on strategic performance.
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