The Impact of Social Media on Socio-Economic Development in Nigeria
Corresponding Author(s) : Dina Ahmed Omar
American Journal of Economics and Business Management,
Vol. 8 No. 5 (2025): May
Abstract
Technological Advancements in internet have profoundly affected the social and economic development of countries, such as Nigeria. The social media effect on the development of human capacity extends beyond mere information exchange; social media have emerged as powerful communication tools in economy, politics, religion, society and education. This work explores how social media fosters social and Nigerian economic growth in studying the scholarly viewpoints and positions in show the significance of social media and its forms in the enhancement of the people’s lives, particularly such as those underprivileged and information-poor. The work shows main aspects in which the effective social media use can generate much-needed sustainable development, in Nigerian context as a reference point. Additionally, its platforms that can facilitate this wanted social and economic progress which emphasizes developing Nigerians and technological potentials not effectively realized without the society adopting development strategies leveraging information technology, in the information age.Internet has revolutionized the interaction between people and exchanging information and knowledge across various domains, including business and economy. Also, as a platform, social media is used for knowledge and information sharing and communication improving people's lives in numerous ways. Social media is an automated communication system utilizing internet, enabling users for the creation and sharing of content win a marketplace such as Facebook, Instagram, Twitter, Snapchat, and WhatsApp, individuals use for reconnecting with old friends, stay informed, learn about events, and engage in online shopping. Social media does not just affect individuals and society extends but also exchange information; it has evolved into a powerful communication in politics, economics, religion, and education. It can be harnessed for Nigerian socio-economic growth.
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References
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[2] U. Danbatta, “Role of social media in economic, political and social development of Nigeria,” 2017. [Online]. Available: https://www.thecable.ng/role-of-social-media-in-the-economic-political-and-social-development-of-nigeria
[3] R. A. Gbadeyan and F. O. Boachie-Mensah, “Social media marketing strategies for small business sustainability,” Futa J. Manage. Technol., vol. 10, no. 3, pp. 84–99, 2016. [Online]. Available: https://www.scribd.com/document/431384013
[4] E. Jamie, “Social networking sites,” 2019. [Online]. Available: https://makeawebsitehub.com/social-media-sites
[5] D. Morah and O. Omojola, “Social media use and entrepreneurship development in Nigeria: Lagos and Onitsha in focus,” Int. J. Adv. Study Res. Work, vol. 1, no. 5, 2018, doi: 10.5281/zenodo.1420101
[6] B. A. Murtada, “Community media and Nigerians in Malaysia: The paradoxical tendency of fragmentation in globalization,” 2013. [Online]. Available: https://www.researchgate.net/publication/331962727
[7] R. Narcyz and H. R. Weistroffer, “Conceptualizing and researching the adoption of ICT and the impact on socioeconomic development,” J. Inf. Syst. Manage., vol. 22, no. 4, pp. 541–549, 2016. [Online]. Available: https://dx.doi.org/10.1080/02681102.2016.1196097
[8] E. C. Okoroafor, J. O. Okoro, and S. U. Tayo-Garbson, “The media, national security and socio-economic development in Nigeria,” Can. J. Sci. Res., vol. 1, no. 2, pp. 16–23, 2012, doi: 10.5829/idosicjsr
[9] E. Onyejelem, C. Ude-Akpeh, and N. Uduma, “The economic potentials of social media and the Nigerian developing society: An appraisal,” Int. J. Afr. Asian Stud., vol. 15, no. 10, 2015. [Online]. Available: https://doi.org/10.7176/JAAS
[10] H. Paquette, “Social media as a marketing tool,” 2013. [Online]. Available: http://digitalcommons.uri.edu/tmd_major_papers/2
[11] J. Ram, “Social media driven innovations: An exploratory study in China,” J. Innov. Econ. Manage., vol. 3, no. 27, pp. 123–146, 2018, doi: 10.3917/jie.027.0123
[12] E. Sampson, “Zenith economic quarterly magazine,” vol. 2, no. 3, 2013.
[13] S. Sharuna, “The important role of social media in higher education,” 2019. [Online]. Available: https://www.studyinternational.com/news/the-important-role-of-social-media-in-higher-education/
[14] M. Ugbodaga, “Social media's role in economic development,” 2018. [Online]. Available: https://lompocrecord.com/business/local/social-media-s-role-in-economic-development/article_92ca7291-e01e-58e3-a227-cd763a6627a3.html
[15] D. Wilson, New perspectives in applied communication. Ibadan: Sterling-Horden Publishers (Nig.) Ltd., 2005.
[16] M. O. Yusuf, “Information and communication technologies and education: Analyzing the Nigerian national policy for information technology,” Int. Educ. J., vol. 6, no. 3, pp. 316–321, 2005.
[17] A. M. Obaid and S. B. Hassan, “The role of strategic intelligence in achieving strategic success: Exploratory study in a sample of industrial companies in Nineveh,” J. Admin. Human Sci., vol. 3, no. 4, pp. 104–144, 2023.