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Socio-Economic Determinants of Household Water Consumption: A Case Study
Corresponding Author(s) : P. Sudha
American Journal of Economics and Business Management,
Vol. 8 No. 5 (2025): May
Abstract
Water is one of the most essential natural resources, playing a critical role in public health and economic development. However, the rising demand for water has placed immense pressure on urban water supply systems, leading to environmental issues such as over-exploitation of water resources and disruptions in ecological and economic balance. Understanding the behavior of domestic water consumers is key to managing demand effectively and developing targeted strategies for sustainable water usage. This study focuses on household water consumption patterns in Chennai city. Primary data was gathered through a structured questionnaire from 50 urban households. The analysis, conducted using both quantitative and qualitative methods, revealed that water usage is influenced by several socio-economic factors. These include income levels, family size, education, age of household members, and the number of water taps within the home. Households with lower incomes tended to consume less water, and living standards played a significant role in determining overall usage. The study's findings offer valuable insights for policymakers and urban planners seeking to design efficient water conservation strategies tailored to the unique demographic and economic profiles of households in Chennai. Ultimately, this research supports efforts toward sustainable water management in urban settings.
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- G. La Rosa, L. Bonadonna, L. Lucentini, S. Kenmoe, and E. Suffredini, "Coronavirus in water environments: Occurrence, persistence and concentration methods—A scoping review," Water Res., vol. 179, no. 2, p. 115899, 2020.
- C. Staddon, M. Everard, J. Mytton, T. Octavianti, W. Powell, N. Quinn, S. M. N. Uddin, S. L. Young, J. D. Miller, J. Budds, et al., "Water insecurity compounds the global coronavirus crisis," Water Int., vol. 45, no. 5, pp. 416–422, 2020.
- M. G. Lusk, L. S. Krimsky, and N. Taylor, "How COVID-19 exposed water supply fragility in Florida, USA," Urban Sci., vol. 5, no. 5, p. 90, 2021.
- M. M. Abbassy and A. Abo-Alnadr, “Rule-based emotion AI in Arabic Customer Review,” International Journal of Advanced Computer Science and Applications, vol. 10, no. 9, p.12, 2019.
- M. M. Abbassy, “Opinion mining for Arabic customer feedback using machine learning,” Journal of Advanced Research in Dynamical and Control Systems, vol. 12, no. SP3, pp. 209–217, 2020.
- J. Cruz Ángeles, The legal-community obligations of the large digital service provider platforms in the metaverse era, Cuad. transnational law , vol. 14, no. 2, p. 294-318, 2022.
- J. Cruz Ángeles, The guardians of access to the metaverse. (Re)thinking the Competition Law of the European Union, Cuad. transnational law , vol. 15, no. 1, p. 275-296, 2023.
- Hasan, M., "A Metaphorical & Visual Analysis of Gender in Al Jazeera & BBC Coverage of Afghanistan After the Taliban Takes Over," Indiana Journal of Humanities and Social Sciences, vol. 3, no. 5, pp. 38–43, 2022.
- Kumar, J., & Rani, V., “Investigating the dynamics of FinTech adoption: an empirical study from the perspective of mobile banking”, Journal of Economic and Administrative Sciences, April 2024.
- Kumar, J., Rani, G., Rani, M., & Rani, V, “Do green banking practices improve the sustainability performance of banking institutions? The mediating role of green finance”, Social Responsibility Journal, July 2024.
- Kumar, J., Rani, M., Rani, G., & Rani, V, “Human-machine dialogues unveiled: an in-depth exploration of individual attitudes and adoption patterns toward AI-powered ChatGPT systems”, Digital Policy, Regulation and Governance, 26(4), 435-449, April 2024.
- N. S. Priyadarshini and K. P. Naachimuthu, "Ancient and Modern Conception to Virtues: Comparing Naaladiyar and Positive Psychology," International Conference on Multi Facets of Sacred Literature, ISBN 9789389658835, 2020.
- A. S. Guru Prapanna, J. Jayapriya, T. Poornima, and K. P. Naachimuthu, "Hermeneutics of Iniyavai Naarpadhu and Inna Naarpadhu," Journal of Positive School Psychology, vol. 6, no. 8, pp. 4358–4368, 2022.
- A. Muthulakshmi, J. Tamilselvi, and S. S. Hameed, "Moderating effects of challenges on self-efficacy and satisfaction of women street vendors," Int. J. Electron. Finance, vol. 13, no. 3, pp. 386–402, 2024.
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- R. K. Dahal, "Customer satisfaction in Nepalese cellular networks," Tribhuvan University Journal, vol. 33, no. 2, pp. 59–72, 2019.
- R. K. Dahal, "Contemporary management accounting techniques and organizational performance," Pravaha, vol. 26, no. 1, pp. 177–185, 2020.
- D. B. Acharya, B. Divya, and K. Kuppan, "Explainable and fair AI: Balancing performance in financial and real estate machine learning models," IEEE Access, vol. 12, no.10, pp. 154022–154034, 2024.
- K. Kuppan, D. B. Acharya, and B. Divya, "Foundational AI in insurance and real estate: A survey of applications, challenges, and future directions," IEEE Access, vol. 12, no. 12, pp. 181282–181302, 2024.
- D. B. Acharya, K. Kuppan and B. Divya, "Agentic AI: Autonomous Intelligence for Complex Goals—A A. Hoti and A. Dermaku, "Corporate governance in the banking industry of Kosovo: does board size and board independence matter?" International Journal of Finance & Banking Studies, vol. 7, no. 3, pp. 20-34, 2018.
- D. Qehaja, F. Zeka, and A. Hoti, "The effect of foreign direct investments on trade balance in southeast Europe during the period 2000–2018," International Journal of Applied Economics, Finance and Accounting, vol. 13, no. 1, pp. 29-39, 2022.
- E. Perjuci and A. H. O. Hoti, "The effects of international financial reporting standards implementation on the financial performance and position of businesses in developing countries: Evidence from Kosovo," International Journal of Applied Economics, Finance and Accounting, vol. 13, no. 1, pp. 1-9, 2022.
- S. Akram and Z. Pervaiz, "Estimation of inequality of opportunities across countries: a multidimensional approach," Stud. Econ. Econometrics, vol. 48, no. 1, pp. 18–41, 2024.
- S. Akram and Z. Pervaiz, "The Role of Institutions and Social Inclusion in Trust Building," Qual. Quant., vol. 58, pp. 3887–3903, 2024.
- S. Akram and Z. Pervaiz, "Assessing Inequality of Opportunities for Child Well-being in Pakistan," Child Ind. Res., 2025.
- S. Akram, F. Zahid, and Z. Pervaiz, "Socioeconomic determinants of early childhood development: evidence from Pakistan," J. Health Popul. Nutr., vol. 43, no. 1, p. 70, 2024.
- S. Akram, M. U. Hassan, and M. F. Shahzad, "Factors Fuelling the Persistence of Child Labour: Evidence from Pakistan," Child Ind. Res., vol. 17, no. 4, pp. 1771–1790, 2024.
- S. Akram, M. Raashid, M. Usman, S. Shahzad, and S. Zareen, "Correlates of Low Birth Weight and Effectiveness of Kangaroo Mother Care for its Management: Lessons Learned from A Tertiary Care Hospital of Lahore, Pakistan," J. Educ. Soc. Stud., vol. 5, no. 3, pp. 213–220, 2024.
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- S. Akram, "Bridging the gap: understanding out-of-school children in Pakistan," Vulnerable Child. Youth Stud., vol. 19, no. 3, pp. 454–469, 2024.
- H. Hoti and L. S. Sopa, "Compliance with International Standards on Auditing (ISAs): Evidence from Kosovo for the Financial Reporting Period 2015–2019," Finance: Theory and Practice, vol. 26, no. 2, pp. 219-230, 2022.
- R. K. Dahal, "Assessing social and environmental performance," Academy of Accounting and Financial Studies Journal, vol. 25, no. 6, pp. 1–9, 2021.
- R. K. Dahal, "Performance score as a measure of organizational effectiveness," Pravaha, vol. 27, no. 1, pp. 131–138, 2021.
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- V. Kadiresan, S. S. Hameed, and B. Subramaniam, "Empathizing the Effect of Mobile Coupon Promotions on Social Shopping Behaviour," FMDB Trans. Sustain. Hum. Soc., vol. 1, no. 1, pp. 30–38, 2024.
- T. Arumugam, S. Hameed, J. M. Ehya, R. Krishnaraj, and S. Subbulakshmi, "Empowering Distributors by Leveraging Consumer Tenacity With Advanced Marketing Intelligence Systems and Intelligent Process Automation," in Advancements in Intelligent Process Automation, pp. 459–480, IGI Global, 2025.
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- K. P. Naachimuthu and K. Kalaiselvan, "Management lessons from Thirukkural," International Journal of Management Research and Business Strategy, vol. 1, no. 1, pp. 58–71, 2012.
- C. Divya and K. P. Naachimuthu, "Human nature connection and mental health: What do we know so far?," Indian Journal of Health and Well-being, vol. 11, no. 1–3, pp. 84–92, 2020.
- Kumar, J., Rani, V., Rani, G., & Rani, M. (2024). Understanding purchase behaviour towards green housing among millennials: the mediating role of purchase intention. International Journal of Housing Markets and Analysis, April 2024.
- Kumar, J., & Rani, V. (2024). Financial innovation and gender dynamics: a comparative study of male and female FinTech adoption in emerging economies. International Journal of Accounting & Information Management, August 2024.
- Kumar, J., Rani, G., Rani, M. and Rani, V. (2024). Blockchain technology adoption and its impact on SME performance: insights for entrepreneurs and policymakers. Journal of Enterprising Communities: People and Places in the Global Economy, Vol. ahead-of- print No. ahead-of-print, August 2024.
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- Kumar, J., Rani, M., Rani, G., & Rani, V., “What do individuals know, feel and do from a financial perspective? An empirical study on financial satisfaction”. International Journal of Social Economics. November 2023.
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- J. Cao, G. Bhuvaneswari, T. Arumugam, and A. B. R, "The digital edge: Examining the relationship between digital competency and language learning outcomes," Frontiers in Psychology, vol. 14, Jun. 2023.
- J. Rehman, M. Kashif, and T. Arumugam, "From the land of Gama: Event attachment scale (EAS) development exploring fans’ attachment and their intentions to spectate at traditional gaming events," International Journal of Event and Festival Management, vol. 14, no. 3, pp. 363–379, Jun. 2023.
- K. U. Kiran and T. Arumugam, "Role of programmatic advertising on effective digital promotion strategy: A conceptual framework," Journal of Physics: Conference Series, vol. 1716, p. 012032, Dec. 2020.
- M. A. Sanjeev, A. Thangaraja, and P. K. S. Kumar, "Multidimensional scale of perceived social support: Validity and reliability in the Indian context," International Journal of Management Practice, vol. 14, no. 4, p. 472, 2021.
- M. A. Sanjeev, S. Khademizadeh, T. Arumugam, and D. K. Tripathi, "Generation Z and intention to use the digital library: Does personality matter?," The Electronic Library, vol. 40, no. 1/2, pp. 18–37, Dec. 2021.
- S. Gupta, N. Pande, T. Arumugam, and M. A. Sanjeev, "Reputational impact of COVID‐19 pandemic management on World Health Organization among Indian public health professionals," Journal of Public Affairs, Oct. 2022.
- S. Hameed, S. Madhavan, and T. Arumugam, "Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed?," International Journal of Scientific & Technology Research, vol. 9, no. 3, Mar. 2020.
- S. Verma, N. Garg, and T. Arumugam, "Being ethically resilient during COVID-19: A cross-sectional study of Indian supply chain companies," The International Journal of Logistics Management, Aug. 2022.
- T. Arumugam, B. L. Lavanya, V. Karthik, K. Velusamy, U. K. Kommuri, and D. Panneerselvam, "Portraying women in advertisements: An analogy between past and present," The American Journal of Economics and Sociology, vol. 81, no. 1, pp. 207–223, Jan. 2022.
- T. Arumugam, B. Subramaniam, B. Jayakrishnan, V. Asi, M. Reddy, and Ranganathan, "Financial reengineering perspectives of Government of India with respect to time series effect and performance of sovereign gold bond," Accessed: Aug. 06, 2024.
- T. Arumugam, K. M. Ashifa, V. Vinayagalakshmi, U. Kiran, and S. Ramya, "Big Data in Driving Greener Social Welfare and Sustainable Environmental Management," Advances in Business Information Systems and Analytics Book Series, pp. 328–343, Dec. 2023.
- T. Arumugam, M. A. Sanjeev, R. K. Mathai, S. R. Boselin Prabhu, R. Balamourougane, and T. Jarin, "An empirical verification of the proposed distributor marketing intelligence system model," International Journal of Business Information Systems, vol. 45, no. 4, pp. 454–473, Jan. 2024.
- T. Arumugam, R. Arun, R. Anitha, P. L. Swerna, R. Aruna, and V. Kadiresan, "Advancing and methodizing artificial intelligence (AI) and socially responsible efforts in real estate marketing," Advances in Business Information Systems and Analytics Book Series, pp. 48–59, Dec. 2023.
- T. Arumugam, R. Arun, S. Natarajan, K. K. Thoti, P. Shanthi, and U. K. Kommuri, "Unlocking the Power of Artificial Intelligence and Machine Learning in Transforming Marketing as We Know It," Advances in Business Information Systems and Analytics Book Series, pp. 60–74, Dec. 2023.
- T. Arumugam, R. Mathai, K. Balasubramanian, Renuga K., M. Rafiq, and V. Kalyani, "The mediating effect of customer intimacy on electronic word of mouth (eWOM) in social networking sites on buying intention," Zenodo (CERN European Organization for Nuclear Research), Sep. 2021.
- T. Arumugam, S. Sethu, V. Kalyani, S. S. Hameed, and P. Divakar, "Representing women entrepreneurs in Tamil movies," The American Journal of Economics and Sociology, vol. 81, no. 1, pp. 115–125, Jan. 2022.
- T. Arumugam, S. Shahul Hameed, and M. A. Sanjeev, "Buyer behaviour modelling of rural online purchase intention using logistic regression," International Journal of Management and Enterprise Development, vol. 22, no. 2, pp. 139–139.
- T. Arumugam, "An evolution of distributors’ marketing intelligence system (DMIS) among FMCG distributors: A conceptual frame work," International Journal of Multidisciplinary Education and Research, vol. 1, no. 5, pp. 11–13, Jul. 2016.
- U. K. Kommuri and T. Arumugam, "Greenwashing Unveiled: How It Impacts Stakeholder Perception as well as Sustainability Realities," Shanlax International Journal of Arts Science and Humanities, vol. 11, no. S3-Feb, pp. 96–101, Feb. 2024.
- V. Kadiresan, T. Arumugam, M. Selamat, and B. Parasuraman, "Pull factors, career anchor and turnover of academicians in Malaysian higher education," Journal of International Business and Economics, vol. 16, no. 4, pp. 59–80, Oct. 2016.
- V. Kadiresan, T. Arumugam, N. Jayabalan, A. R. H. Binti, and C. Ramendran SPR, "HR practices and employee retention. Leader-Member Exchange (LMX) as a mediator," International Journal of Engineering and Advanced Technology, vol. 8, no. 6S3, pp. 618–622, Nov. 2019.
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Kumar, J., Rani, M., Rani, G., & Rani, V, “Human-machine dialogues unveiled: an in-depth exploration of individual attitudes and adoption patterns toward AI-powered ChatGPT systems”, Digital Policy, Regulation and Governance, 26(4), 435-449, April 2024.
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S. Akram, M. Raashid, M. Usman, S. Shahzad, and S. Zareen, "Correlates of Low Birth Weight and Effectiveness of Kangaroo Mother Care for its Management: Lessons Learned from A Tertiary Care Hospital of Lahore, Pakistan," J. Educ. Soc. Stud., vol. 5, no. 3, pp. 213–220, 2024.
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S. Akram, "Bridging the gap: understanding out-of-school children in Pakistan," Vulnerable Child. Youth Stud., vol. 19, no. 3, pp. 454–469, 2024.
H. Hoti and L. S. Sopa, "Compliance with International Standards on Auditing (ISAs): Evidence from Kosovo for the Financial Reporting Period 2015–2019," Finance: Theory and Practice, vol. 26, no. 2, pp. 219-230, 2022.
R. K. Dahal, "Assessing social and environmental performance," Academy of Accounting and Financial Studies Journal, vol. 25, no. 6, pp. 1–9, 2021.
R. K. Dahal, "Performance score as a measure of organizational effectiveness," Pravaha, vol. 27, no. 1, pp. 131–138, 2021.
R. K. Dahal, "Customers' perspectives on the Nepalese cellular telecommunications services' technological and innovation capabilities," International Journal of Social Sciences and Management, vol. 9, no. 1, pp. 41–47, 2022.
V. Kadiresan, S. S. Hameed, and B. Subramaniam, "Empathizing the Effect of Mobile Coupon Promotions on Social Shopping Behaviour," FMDB Trans. Sustain. Hum. Soc., vol. 1, no. 1, pp. 30–38, 2024.
T. Arumugam, S. Hameed, J. M. Ehya, R. Krishnaraj, and S. Subbulakshmi, "Empowering Distributors by Leveraging Consumer Tenacity With Advanced Marketing Intelligence Systems and Intelligent Process Automation," in Advancements in Intelligent Process Automation, pp. 459–480, IGI Global, 2025.
M. Hana, S. Vishnupriya, and K. P. Naachimuthu, "Restorative Effect of Direct and Indirect Nature Exposure – A Systematic Review," International Journal of Scientific Research, vol. 11, no. 5, pp. 10–15, 2022.
P. Nachimuthu, "Mentors in Indian mythology," Management and Labour Studies, vol. 31, no. 2, pp. 137–151, 2006.
S. Sailakumar and K. P. Naachimuthu, "A phenomenological approach to understand the nature based experiences and its influence on holistic development," Indian Journal of Positive Psychology, vol. 8, no. 2, 2017.
K. P. Naachimuthu and K. Kalaiselvan, "Management lessons from Thirukkural," International Journal of Management Research and Business Strategy, vol. 1, no. 1, pp. 58–71, 2012.
C. Divya and K. P. Naachimuthu, "Human nature connection and mental health: What do we know so far?," Indian Journal of Health and Well-being, vol. 11, no. 1–3, pp. 84–92, 2020.
Kumar, J., Rani, V., Rani, G., & Rani, M. (2024). Understanding purchase behaviour towards green housing among millennials: the mediating role of purchase intention. International Journal of Housing Markets and Analysis, April 2024.
Kumar, J., & Rani, V. (2024). Financial innovation and gender dynamics: a comparative study of male and female FinTech adoption in emerging economies. International Journal of Accounting & Information Management, August 2024.
Kumar, J., Rani, G., Rani, M. and Rani, V. (2024). Blockchain technology adoption and its impact on SME performance: insights for entrepreneurs and policymakers. Journal of Enterprising Communities: People and Places in the Global Economy, Vol. ahead-of- print No. ahead-of-print, August 2024.
Kumar, J., & Rani, V., “What do we know about cryptocurrency investment? An empirical study of its adoption among Indian retail investors,” The Bottom Line, February 2024, Vol. 37 No. 1, pp. 27-44.
Rani, V., & Kumar, J., “Gender differences in FinTech adoption: What do we know, and what do we need to know?”, Journal of Modelling in Management.
Kumar, J., Rani, V., Rani, G., & Rani, M., “Does individuals' age matter? A comparative study of generation X and generation Y on green housing purchase intention,” Property Management.
Kumar, J., Rani, M., Rani, G., & Rani, V., “What do individuals know, feel and do from a financial perspective? An empirical study on financial satisfaction”. International Journal of Social Economics. November 2023.
M. M. Abbassy and S. Mesbah, “Effective e-government and citizens adoption in Egypt,” International Journal of Computer Applications, vol. 133, no. 7, pp. 7–13, 2016.
S. Derindere Köseoğlu, W. M. Ead, and M. M. Abbassy, “Basics of Financial Data Analytics,” Financial Data Analytics, Springer Nature, Switzerland pp. 23–57, 2022.
W. M. Ead and M. M. Abbassy, “A general cyber hygiene approach for financial analytical environment,” Financial Data Analytics, Springer Nature, Switzerland, pp. 369–384, 2022.
J. Cao, G. Bhuvaneswari, T. Arumugam, and A. B. R, "The digital edge: Examining the relationship between digital competency and language learning outcomes," Frontiers in Psychology, vol. 14, Jun. 2023.
J. Rehman, M. Kashif, and T. Arumugam, "From the land of Gama: Event attachment scale (EAS) development exploring fans’ attachment and their intentions to spectate at traditional gaming events," International Journal of Event and Festival Management, vol. 14, no. 3, pp. 363–379, Jun. 2023.
K. U. Kiran and T. Arumugam, "Role of programmatic advertising on effective digital promotion strategy: A conceptual framework," Journal of Physics: Conference Series, vol. 1716, p. 012032, Dec. 2020.
M. A. Sanjeev, A. Thangaraja, and P. K. S. Kumar, "Multidimensional scale of perceived social support: Validity and reliability in the Indian context," International Journal of Management Practice, vol. 14, no. 4, p. 472, 2021.
M. A. Sanjeev, S. Khademizadeh, T. Arumugam, and D. K. Tripathi, "Generation Z and intention to use the digital library: Does personality matter?," The Electronic Library, vol. 40, no. 1/2, pp. 18–37, Dec. 2021.
S. Gupta, N. Pande, T. Arumugam, and M. A. Sanjeev, "Reputational impact of COVID‐19 pandemic management on World Health Organization among Indian public health professionals," Journal of Public Affairs, Oct. 2022.
S. Hameed, S. Madhavan, and T. Arumugam, "Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed?," International Journal of Scientific & Technology Research, vol. 9, no. 3, Mar. 2020.
S. Verma, N. Garg, and T. Arumugam, "Being ethically resilient during COVID-19: A cross-sectional study of Indian supply chain companies," The International Journal of Logistics Management, Aug. 2022.
T. Arumugam, B. L. Lavanya, V. Karthik, K. Velusamy, U. K. Kommuri, and D. Panneerselvam, "Portraying women in advertisements: An analogy between past and present," The American Journal of Economics and Sociology, vol. 81, no. 1, pp. 207–223, Jan. 2022.
T. Arumugam, B. Subramaniam, B. Jayakrishnan, V. Asi, M. Reddy, and Ranganathan, "Financial reengineering perspectives of Government of India with respect to time series effect and performance of sovereign gold bond," Accessed: Aug. 06, 2024.
T. Arumugam, K. M. Ashifa, V. Vinayagalakshmi, U. Kiran, and S. Ramya, "Big Data in Driving Greener Social Welfare and Sustainable Environmental Management," Advances in Business Information Systems and Analytics Book Series, pp. 328–343, Dec. 2023.
T. Arumugam, M. A. Sanjeev, R. K. Mathai, S. R. Boselin Prabhu, R. Balamourougane, and T. Jarin, "An empirical verification of the proposed distributor marketing intelligence system model," International Journal of Business Information Systems, vol. 45, no. 4, pp. 454–473, Jan. 2024.
T. Arumugam, R. Arun, R. Anitha, P. L. Swerna, R. Aruna, and V. Kadiresan, "Advancing and methodizing artificial intelligence (AI) and socially responsible efforts in real estate marketing," Advances in Business Information Systems and Analytics Book Series, pp. 48–59, Dec. 2023.
T. Arumugam, R. Arun, S. Natarajan, K. K. Thoti, P. Shanthi, and U. K. Kommuri, "Unlocking the Power of Artificial Intelligence and Machine Learning in Transforming Marketing as We Know It," Advances in Business Information Systems and Analytics Book Series, pp. 60–74, Dec. 2023.
T. Arumugam, R. Mathai, K. Balasubramanian, Renuga K., M. Rafiq, and V. Kalyani, "The mediating effect of customer intimacy on electronic word of mouth (eWOM) in social networking sites on buying intention," Zenodo (CERN European Organization for Nuclear Research), Sep. 2021.
T. Arumugam, S. Sethu, V. Kalyani, S. S. Hameed, and P. Divakar, "Representing women entrepreneurs in Tamil movies," The American Journal of Economics and Sociology, vol. 81, no. 1, pp. 115–125, Jan. 2022.
T. Arumugam, S. Shahul Hameed, and M. A. Sanjeev, "Buyer behaviour modelling of rural online purchase intention using logistic regression," International Journal of Management and Enterprise Development, vol. 22, no. 2, pp. 139–139.
T. Arumugam, "An evolution of distributors’ marketing intelligence system (DMIS) among FMCG distributors: A conceptual frame work," International Journal of Multidisciplinary Education and Research, vol. 1, no. 5, pp. 11–13, Jul. 2016.
U. K. Kommuri and T. Arumugam, "Greenwashing Unveiled: How It Impacts Stakeholder Perception as well as Sustainability Realities," Shanlax International Journal of Arts Science and Humanities, vol. 11, no. S3-Feb, pp. 96–101, Feb. 2024.
V. Kadiresan, T. Arumugam, M. Selamat, and B. Parasuraman, "Pull factors, career anchor and turnover of academicians in Malaysian higher education," Journal of International Business and Economics, vol. 16, no. 4, pp. 59–80, Oct. 2016.
V. Kadiresan, T. Arumugam, N. Jayabalan, A. R. H. Binti, and C. Ramendran SPR, "HR practices and employee retention. Leader-Member Exchange (LMX) as a mediator," International Journal of Engineering and Advanced Technology, vol. 8, no. 6S3, pp. 618–622, Nov. 2019.