The Role of The Technopreneur In Overcoming Global Sustainability Challenges: A Mental Accounting Perspective
DOI:
https://doi.org/10.31150/ajebm.v7i8.2881Keywords:
Technopreneur, Global Sustainability Challenges, Mental Accounting, UMKMAbstract
This research examines the role of thechnopreneurs in overcoming global sustainability challenges from a mental accounting perspective. The aim of this research is to understand and analyze how technopreneurs can contribute to overcoming various challenges related to global sustainability through innovation and evironmentally friendly technology. The method used is literature study. The results of this research show a close relationship between technopreneurship, global sustainability, and mental accounting perspectives in the context of UMKM. Technological innovation increases efficiency and solves waste problems, while social media and e-commerce expand market reach at low costs. The mental accounting perspective plays a role in cost allocation, use of digital technology, innovation and risk management. Mental accounting, with its focus on effective and efficient short-term control, has the potential to be counterproductive to global sustainability, which requires expensive costs to obtain long-term benefits. Nevertheless, mental accounting still needs to be campaigned for all accountants to pay attention to environmental sustainability so that mental accounting develops not only in the short term but also in the long term. So that the integration of technopreneurship and sustainability principles supported by an appopriate mental accounting perspective can increase the added value of UMKM businesses while supporting global sustainability.
Downloads
References
Adha Zahwa Vieny, “Bumi Semakin Panas, Hujan Ekstrem Semakin Meningkat,” Departement Of Physics Universitas Abdalas.
A. Mekaniwati, Y. Nurendah, D. Maulina, and N. S. Hanifah, “Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19,” J. Ilm. Manaj. Kesatuan, vol. 9, no. 3, pp. 597–606, 2021, doi: 10.37641/jimkes.v9i3.797.
T. G. Saraswati and F. Oktafani, “Pembelajaran Social Media & E-Commerce Digital Marketing Pada Umkm Wooddo.Id,” J. Pengabdi. Masy. Pemberdayaan, Inov. dan Perubahan, vol. 3, no. 1, pp. 88–95, 2023, doi: 10.59818/jpm.v3i1.434.
Aryuniasari, M. Rakib, and M. I. Said, “Analisis Pengembangan UMKM Melalui Digital Entrepreneurship Dengan Model Triplehelix Pada Pasar Hanggar Talasalapang di Kota Makassar,” J. Econ. Educ. Entrep. Stud., vol. 4, no. 1, pp. 489–502, 2023.
Cambridge University, “Global Sustainability,” Cambridge University Press.
K. Gaur, G. Student, P. Sharma, and G. Student, “TECHNOPRENEURSHIP : A NEED FOR FUTURE DEVELOPMENT OF,” vol. 01, no. 02, pp. 38–49, 2020.
Z. Y. Mubarak et al., Penguatan sektor technopreneurship untuk mendorong pertumbuhan ekonomi masyarakat. 2023.
Energy Sun, “Perusahaan Solar Panel Terkemuka di Indonesia,” Sun Energy.
R. Ginting et al., Kajian Isu Riset Akuntansi Terkini. Klaten: Penerbit Lakeisha, 2023.
Perdana Aditya Putra, “Anggaran Untuk Infrastruktur Energi Terbarukan Masih Minim,” Kompas.
F. Abdani and F. Nurdin, “Kausalitas Mental Accounting dan Pengambilan Keputusan Investasi Mesin Produksi: Suatu Studi Eksperimen,” Akuntabilitas, vol. 12, no. 2, pp. 145–156, 2019, doi: 10.15408/akt.v12i2.11703.
K. S. Yolan, Metode Penelitian: Studi Literatur dan State. Padang: CV. Gita Lentera, 2024.
P. J. C. Lassou, “Government accounting reform in an ex-French African colony: The political economy of neocolonialism,” Crit. Perspect. Account., vol. 36, pp. 39–57, 2016, doi: 10.1016/j.cpa.2015.10.006.
S. Siallagan, “Customer Satisfaction of Technopreneurs Based on TQM and Servqual During the Covid-19 Pandemic,” Asian J. Bus. Account., vol. 16, no. 1, pp. 255–269, 2023, doi: 10.22452/ajba.vol16no1.9.
A. S. Noeh, “Decision Model in the Development of Technopreneurship and the Adoption of IR4.0 Technologies,” 2022 Int. Conf. Decis. Aid Sci. Appl. DASA 2022, pp. 132–137, 2022, doi: 10.1109/DASA54658.2022.9765016.
Vidy, “The use of e-learning to increase student innovation in technopreneurship,” AIP Conf. Proc., vol. 2658, 2022, doi: 10.1063/5.0106994.
I. Kamil, “The Effectiveness of Knowledge Sharing in Improving Student’s Technopreneur Capabilities and Individual Innovation Behaviour,” AIP Conf. Proc., vol. 2433, 2022, doi: 10.1063/5.0073951.
M. Egodawele, “Breaking the Glass Ceiling: A Teaching Case of a Serial Female Technopreneur’s Cruise to Triumph,” Commun. Assoc. Inf. Syst., vol. 54, pp. 849–867, 2024, doi: 10.17705/1CAIS.05431.
G. Shahin, “Technopreneur and Digital Economy as a Driving Force for the Economic Development in Palestine,” Lect. Notes Networks Syst., vol. 488, pp. 377–385, 2023, doi: 10.1007/978-3-031-08090-6_22.
Hasibuan Abdurrozzaq; Nasution Suhela Putri; Hasibuan Ahmad Fauzul Hakim, Technopreneurship: Inovasi Berbasis Teknologi di Era Industri 4.0 dan Society 5.0. Sumatera Utara: UISU Press, 2023.
W. P. Rahayu, D. D. Kusumojanto, J. A. Martha, N. T. Hapsari, and G. Ningsih, “Implementation of Digital Marketing to Improve Technopreneurship Competence and Business Sustainability on Rengginang Entrepreneurs in East Java,” … Entrep. …, vol. 222, pp. 225–233, 2022.
A. Gunawan, U. Darmanto Soer, and T. W. Wirjawan, “Penguatan Ekonomi Digital Melalui Pelatihan Digital Entrepreneurship Bagi Umkm Di Desa Sukaragam Strengthening the Digital Economy Through Digital Entrepreneurship Training for Msmes in Sukaragam Village,” Pengabdi. Kpd. Masyarakat), vol. 1, no. 3, pp. 548–555, 2023.
E. N. Aisyah et al., Transformasi bisnis digital. 2021.
Cristianti Indah Lely; Luhsasi Dwi Iga: Sitorus Destri Sambara, “pandemi Covid-19: Pengaruh Perilaku Konsumtif dan Mental Accounting Terhadap Pengelolaan Keuangan Mahasiswa FKIP UKSW,” J. Akutansi dan Pajak, vol. 22, pp. 128–135, 2021.
C. Ives, “Reconnecting with nature for sustainability,” Sustain. Sci., vol. 13, no. 5, pp. 1389–1397, 2018, doi: 10.1007/s11625-018-0542-9.
