Tripathi, M.K. and Morya, S.K. 2024. Digital Marketing Tactics in IT Recruitment: Analyzing the Role of Social Media and Online Branding in Attracting Talent. American Journal of Economics and Business Management. 7, 10 (Oct. 2024), 970–986. DOI:https://doi.org/10.31150/ajebm.v7i10.3018.