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Factors for Choosing a Marketing Strategy in Tourism Development
Corresponding Author(s) : PhD Nurillayev Jamoliddin Yarashevich
American Journal of Economics and Business Management,
Vol. 5 No. 1 (2022): American Journal of Economics and Business Management
Abstract
The article examines the conditions and factors for choosing a marketing strategy in the development of tourism tourism. Factors influencing the process of forming a marketing strategy in the field of tourism are systematized. Tourism is based on the processes of creating, shaping, promoting and managing sales of tourism products through a wide range of marketing features. Scientific proposals and recommendations for improving the marketing strategy in the development of tourism have been formed.
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- Azar V.I. Economics and organization of tourism. M .: Profizdat, 1993.
- Bogdanov E.I., Bogomolova E.S., Orlovskaya V.P. The economy is intertwined. Tourism: uchebnik. - M .: INFRA - M, 2013. - 318 p.
- Bogolyubov V.S., Bystrov S.A., Bogolyubova S.A. Ekonomicheskaya otsenka investitsiy v razvitie turizma. Three. pos. .M .: Academy 2009.
- Bokov M.A. Strategicheskoe upravlenie rekreatsionnymi predpriyatiyami v usloviyax perexodnoy ekonomiki. SPb., 2001.
- Zorin I.V., Kvartalnov V.A. Turizm as vid deyatelnosti // Uchebnik. M .: FiS. 2005. - 288s.
- Kabushkin N.I. Management tourism: uchebnik / 6-e izd., Ster. - Mn .: Novoe izdanie, 2006. - 408 p.
- Birjakov M.B., Nikiforov V.I. Industriya turizma: Perevozki SPb .: Izdatelskiy dom Gerda, 2007. - 528 p.
- Chudnovskiy A.D. Upravlenie industriey turizma Rossii v sovremennyx usloviyax: uch.posobie. M .: KNORUS, 2007. - 416 p.
- Abduraxmonov K.X. Tourism management: Uchebnoe posobie. - T .: Branch FGBOU VPO “REU im. G.V. Plexanova v g. Tashkent, 2013. - 248 p.
- Tuxliev N.T., Abdullaeva T. Management and organization of business in tourism in Uzbekistan. -T .: Gos. Nauch. Izd. "National Encyclopedia of Uzbekistan", 2006. - 386 p
References
Azar V.I. Economics and organization of tourism. M .: Profizdat, 1993.
Bogdanov E.I., Bogomolova E.S., Orlovskaya V.P. The economy is intertwined. Tourism: uchebnik. - M .: INFRA - M, 2013. - 318 p.
Bogolyubov V.S., Bystrov S.A., Bogolyubova S.A. Ekonomicheskaya otsenka investitsiy v razvitie turizma. Three. pos. .M .: Academy 2009.
Bokov M.A. Strategicheskoe upravlenie rekreatsionnymi predpriyatiyami v usloviyax perexodnoy ekonomiki. SPb., 2001.
Zorin I.V., Kvartalnov V.A. Turizm as vid deyatelnosti // Uchebnik. M .: FiS. 2005. - 288s.
Kabushkin N.I. Management tourism: uchebnik / 6-e izd., Ster. - Mn .: Novoe izdanie, 2006. - 408 p.
Birjakov M.B., Nikiforov V.I. Industriya turizma: Perevozki SPb .: Izdatelskiy dom Gerda, 2007. - 528 p.
Chudnovskiy A.D. Upravlenie industriey turizma Rossii v sovremennyx usloviyax: uch.posobie. M .: KNORUS, 2007. - 416 p.
Abduraxmonov K.X. Tourism management: Uchebnoe posobie. - T .: Branch FGBOU VPO “REU im. G.V. Plexanova v g. Tashkent, 2013. - 248 p.
Tuxliev N.T., Abdullaeva T. Management and organization of business in tourism in Uzbekistan. -T .: Gos. Nauch. Izd. "National Encyclopedia of Uzbekistan", 2006. - 386 p