Improving The Methodology for Assessing The Performance of E-Commerce Stores
DOI:
https://doi.org/10.31150/ajebm.v8i6.3689Keywords:
E-commerce, performance efficiency, assessment methodology, customer behavior, market trends, financial analysis, logistics optimization, marketing strategies, technological innovation, real-time monitoring, competitive advantage, customer satisfaction, operational efficiency, strategic decision-makingAbstract
This article focuses on improving methodologies for assessing the performance efficiency of e-commerce stores, a critical factor for achieving success and long-term sustainability in a competitive digital market. It explores the need for continuous analysis of internal processes, market conditions, and customer interactions to enhance operational effectiveness, optimize costs, and increase profitability. The study covers key aspects such as financial performance, logistics, marketing strategies, technological advancements, and customer experience. By analyzing customer behavior, market trends, and operational metrics, e-commerce businesses can identify strengths and weaknesses, optimize resource allocation, and strengthen their competitive position. The proposed methodology integrates various performance indicators, including financial, operational, and technological metrics, to provide a comprehensive evaluation framework. A weighted formula is introduced to assess overall efficiency, enabling data-driven strategic decisions. The article also reviews global and local research, highlighting practical tools and methods for real-time monitoring and performance optimization, emphasizing the importance of a holistic approach to e-commerce success.
Downloads
References
[1] G. R. Boltaboeva, “Elektron tijoratning samaradorligini oshirish vositalari va usullari,” Raqamli iqtisodiyot (Цифровая экономика), no. 6, 2024. [Online]. Available: https://cyberleninka.ru/article/n/elektron-tijoratning-samaradorligini-oshirish-vositalari-va-usullari
[2] S. Karimova, “Elektron tijorat infratuzilmasini rivojlantirish asosida samaradorlikni oshirish yo‘llari,” Raqamli Iqtisodiyot va Axborot Texnologiyalari, vol. 3, no. 4, pp. 46–55, 2023. [Online]. Available: https://dgeconomy.tsue.uz/index.php/dgeco/article/view/120
[3] Ch. B. Mahkamova and A. A. Ismatillayev, “Savdo va elektron-tijoratda sun’iy intellektdan foydalanish samaradorligi,” Raqamli iqtisodiyot (Цифровая экономика), no. 9, 2024. [Online]. Available: https://cyberleninka.ru/article/n/savdo-va-elektron-tijoratda-sun-iy-intellektdan-foydalanish-samaradorligi
[4] T. Lee, The Many Faces of E-commerce: Exploring the Different Perceptions of E-commerce [Online]. 2013. Available: https://www.academia.edu/12345678
[5] C. Lynch, The Internet as a Catalyst for Transforming Business [Online]. 2001. Available: https://www.researchgate.net/publication/228648617
[6] McKinsey Global Institute, “Digital Transformation and E-commerce Trends,” 2024. [Online]. Available: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/digital-transformation-ecommerce-2024
[7] A. Laudon and K. Laudon, E-commerce 2023: Business, Technology and Society, 17th ed. Pearson, 2023.
[8] M. Chaffey, Digital Business and E-Commerce Management: Strategy, Implementation and Practice, 8th ed. Pearson Education, 2022.
[9] Y. Chen, “The Impact of E-commerce on Small and Medium Enterprises,” Journal of E-Business Studies, vol. 10, no. 2, pp. 12–21, 2023. doi: 10.1007/ebus.2023.012
[10] P. Kotler, H. Kartajaya, and I. Setiawan, Marketing 5.0: Technology for Humanity. Hoboken, NJ: Wiley, 2021.
[11] Statista, “E-commerce worldwide – statistics and facts,” 2024. [Online]. Available: https://www.statista.com/topics/871/online-shopping/
[12] D. Tapscott, The Digital Economy: Promise and Peril in the Age of Networked Intelligence. New York: McGraw-Hill, 2022.
[13] J. Smith and R. Johnson, “Consumer Behavior in E-commerce Platforms,” International Journal of Digital Marketing, vol. 8, no. 1, pp. 30–42, 2023. doi: 10.2147/ijdm.v8i1.0234
[14] OECD, “E-commerce in the time of COVID-19,” OECD Policy Responses, 2022. [Online]. Available: https://www.oecd.org/coronavirus/policy-responses/e-commerce-in-the-time-of-covid-19
[15] World Bank, “Digital Economy for Development: The E-commerce Outlook,” World Development Report, 2023. [Online]. Available: https://www.worldbank.org/digital-economy-report-2023
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Makhmudov Lazizbek Ubaydullo ugli
This work is licensed under a Creative Commons Attribution 4.0 International License.
