Economic Efficiency of Digitalization of Service Processes in The Hotel Business

Abstract

This paper explores the economic efficiency of digitalizing service processes within the hotel industry. As digital technologies become more prevalent, hotels are increasingly adopting automation tools, mobile applications, online booking systems, and AI-based customer support to enhance guest experiences and reduce operational costs. The study analyzes the cost-benefit ratio of such digital transformations, focusing on their impact on labor costs, service speed, customer satisfaction, and overall profitability. Through case studies and industry data, the research demonstrates that while initial investments in digitalization may be substantial, the long-term economic benefits including increased revenue per available room (RevPAR) and improved operational efficiency justify the expenditure. The paper also discusses barriers to implementation and provides recommendations for hotel managers to achieve optimal economic outcomes from digital initiatives.