Issue

Vol. 8 No. 1 (2025): January

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Artificial Intelligence Integration in Business Entrepreneurial Practices: Investigating the Potency and Enhanced Business Growth

Collins Indiazi
School of Business, New Jersey, Essex, Montclair State University

American Journal of Economics and Business Management, Vol. 8 No. 1 (2025): January

Abstract

This study examined the roles of artificial intelligence integration in business entrepreneurial practices with attempt to investigate the potency and enhanced business growth. It is obvious that Artificial Intelligence (AI) is redefining the landscape of entrepreneurial practices globally by revolutionising how businesses operate, compete, and grow in an increasingly digitalised world. In the context of carrying out this research, numerous subheads were taken into consideration, among which were the concept of artificial intelligence, the concept of business entrepreneurial practice, and the concept of business growth, to mention a few. The study outlined the potency of AI integration in business entrepreneurial practices to include enhancing decision-making/innovation, improving operational efficiency, facilitating Sustainable Business Practices and more. The contributions of AI to business growth as mentioned in the study included innovation and product development, improved customer experience, cost optimization among many others. Furthermore, the different types of business entrepreneurial practices as highlighted in the study included innovative entrepreneurship, social entrepreneurship, and digital entrepreneurship. The study further mentioned the various uses of AI for business entrepreneurial practices to include market research/customer insights, automation of operations, product development/personalisation, etc. High implementation cost, data privacy/security concerns, and resistance to change were mentioned as the challenges for adopting AI for business entrepreneurial practice. Moreover, the study provided mitigating strategies to AI-related problems of business entrepreneurial practice to include investment in affordable AI solutions and data governance/security frameworks, to mention but a few. The study concluded that artificial intelligence (AI) is transforming entrepreneurial practices by enhancing efficiency, driving innovation, and fostering growth in a digitalised world. One of the recommendations made was that entrepreneurs should prioritise educating themselves and their teams on artificial intelligence tools and their applications.

Keywords

Artificial Intelligence Business Entrepreneurial Practice and Business Growth
Indiazi , C. . (2025). Artificial Intelligence Integration in Business Entrepreneurial Practices: Investigating the Potency and Enhanced Business Growth. American Journal of Economics and Business Management, 8(1), 247–257. Retrieved from https://www.globalresearchnetwork.us/index.php/ajebm/article/view/3232
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
References
  1. Agerri, F., & Nocera, G. (2021). AI in Recruitment: Transforming Talent Management in Entrepreneurial Ventures. Human Resource Management Review, 31(4), 134-148.
  2. Almasri, F. (2024). Exploring the Impact of Artificial Intelligence in Teaching and Learning of Science: A Systematic Review of Empirical Research. Res Sci Educ, 54, 977–997 https://doi.org/10.1007/s11165-024-10176-3
  3. Anjorin K., Raji M., Olodo H. & Oyeyemi O. (2024). Harnessing Artificial Intelligence to Develop Strategic Marketing Goals. International Journal of Management & Entrepreneurship Research, 6(5): 1625-1650.
  4. ARISEKOLA, O. A. (2023). Impact of the Covid-19 Pandemic on the US Supply Chain and the Role of the Ukraine-Russian War. World Atlas International Journal of Education & Management, 6(1).
  5. ARISEKOLA, O. A., & RUFUS, D. A. (2022). Supply chain management and operational performances in Walmart: The case of Walmart. International Journal of Advancement in Education, Management, Science and Technology, 5(2).
  6. IBIYEYE, T., & OLAYINKA, A. A. (2024). Shaping Global Economic Prosperity: The Role of Policy Driven and Technology Enhanced Supply Chains.
  7. Aslam B. & Ali B. (2024). AI-Powered DataOps for Seamless Cloud Integration in Enterprise Architecture. Available at: https://www.researchgate.net/publication/386057206_AI-Powered_DataOps_for_Seamless_Cloud_Integration_in_Enterprise_Architecture
  8. Avasarala, V., & Mittal, A. (2020). Artificial Intelligence and Business Process Automation: A Review. International Journal of Advanced Research in Computer Science, 11(3), 12-25.
  9. Bassey, M. M., & Owushi, E. (2023). Adoption of artificial intelligence in library and information science in the 21st century: assessing the perceived impacts and challenges by librarians in Akwa Ibom and Rivers States. International Journal of Current Innovations in Education, 6(1), 75-85.
  10. Bassey, M. M., & Adu, A. V. (2020). Entrepreneurial innovations in library and information science in library services, innovations and sustainable development: Edited by Eboro E. Umoren, Uduak U. Enang, & Mercy E. Ukpana. Akwa Ibom State: Nigeria Library Association. Afrischolar Discovery Repository (Annex).
  11. Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2019). A Literature and Practice Review to Develop Sustainable Business Model Archetypes. Journal of Cleaner Production, 213, 22-33.
  12. Brynjolfsson, E., & McAfee, A. (2017). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.
  13. Chatterjee, S., & Nguyen, B. (2022). AI-driven marketing strategies for modern entrepreneurs. Journal of Marketing Development and Competitiveness, 16(4), 20-37.
  14. Chen, H., & Zhang, M. J. (2017). The Business Model and Early Growth States of Small Businesses. Journal of Economics, Business and Management, 5(5), 201-204.
  15. Chien, S., & Chen, H. (2020). Predictive Analytics for Business Decision-Making: A Review. Journal of Business Research, 115, 157-169.
  16. Coad, A., & Rao, R. (2019). Entrepreneurial Success in High-Growth Sectors. Entrepreneurship Theory and Practice, 43(3), 491-512.
  17. Dastin, J. (2018). Amazon's AI-driven Customer Service. Business Insider. Retrieved from https://www.businessinsider.com
  18. Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116.
  19. De Lancer Julnes, P., & Young, D. (2017). Innovation and Entrepreneurship: Key Drivers of Economic Growth. Journal of Business Research, 74(4), 50-59.
  20. Deloitte. (2022). The Role of Artificial Intelligence in Risk Mitigation and Decision-making. Deloitte Insights. Retrieved from [www.deloitte.com](http://www.deloitte.com)
  21. Don, E., & Kolvereid, L. (2020). Lifestyle Entrepreneurship: A Study of Early-stage Entrepreneurs. International Small Business Journal, 38(7), 560-577.
  22. Dwivedi, Y. K., Hughes, L., and Ismagilova, E. (2021). Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy, International Journal of Information Management.
  23. Fernandez, J., & Perez, M. (2021). Artificial Intelligence and its Impact on Financial Management for Startups. Journal of Financial Technology, 3(2), 45-60.
  24. Forbes. (2021). How AI is Transforming Customer Relationship Management. Forbes Technology Council. Retrieved from [www.forbes.com](http://www.forbes.com)
  25. Funk, P. (2022). Business Growth. Figshare. https://doi. org/10.6084/m9. figshare, 20861410, v1.
  26. Gandomi, A., & Haider, Z. (2016). Beyond the Hype: Big data Concepts, Methods, and Analytics. International Journal of Information Management, 36(4), 1015-1022.
  27. Gaspar T. (2024). Guest Editorial: Futures in Entrepreneurial Behavior. Prosperitas, 11(4), 1. https://www.researchgate.net/deref/https%3A%2F%2Fdoi.org%2F10.31570%2Fprosp_2024_0110?_tp=eyJjb250ZXh0Ijp7ImZpcnN0UGFnZSI6InB1YmxpY2F0aW9uIiwicGFnZSI6InB1YmxpY2F0aW9uIn19
  28. Gawande, V., Badi, H. A. And Makharoumi, K. A. (2020). An Empirical Study on Emerging Trends in Artificial Intelligence and its Impact on Higher Education. International Journal of Computer Application. 175(12)
  29. Ghobakhloo, M. (2022). Industry 4.0, Digitization, and Opportunities for Sustainability, Journal of Cleaner Production.
  30. Goh, M., & Ang, W. (2021). AI in Supply Chain Management: Opportunities and challenges. International Journal of Logistics Management, 32(3), 769-785.
  31. Grande S. (2024). Exploring Business Model Innovation for Sustainability through Affordance Theory How Entrepreneurs engage with AI in Circular Economy practices. NBM, 2024.
  32. Hall, J., Daneke, G. A., & Lenox, M. (2018). Sustainable Development and Entrepreneurship: Past Contributions and Future Directions. Journal of Business Venturing, 33(5), 641-659.
  33. Hanelt, A., Bohnsack, R., Marz, D., & Aurisicchio, M. (2021). Digital Transformation of Business Models – Best Practice, Framework, and Case Study. International Journal of Innovation Management, 25(1), 215-233.
  34. Hassan, S., Kraus, S., & Breier, M. (2021). 'Artificial intelligence in entrepreneurship: Opportunities and challenges,' Technological Forecasting and Social Change.
  35. Hossain, M., & Islam, M. (2019). Chatbots in business: An AI-powered solution for customer engagement. Journal of Business Research, 100, 304-314.
  36. Hwang, V. W., & Horowitt, G. (2016). The Rainforest: The Secret to Building the Next Silicon Valley. Regenwald Publishing.
  37. Jarrahi, M. H. (2021). 'Artificial Intelligence and the Future of Work: Human-AI symbiosis in Organizational Decision-Making,' Business Horizons.
  38. Kumar, V., & Shah, D. (2020). The Role of AI in Digital Marketing: A Review. Journal of Marketing Research, 57(2), 234-249.
  39. Lerner, J. (2018). Venture Capital and Private Equity: A Casebook. John Wiley & Sons.
  40. Lozano, R. (2021). Sustainable Entrepreneurship: A Review. International Journal of Sustainability in Higher Education, 22(5), 989-1009.
  41. Lupu, D., & Matei, M. (2020). Artificial Intelligence in Recruitment: The Evolution of Hiring Processes. International Journal of Human Resource Management, 31(6), 1221-1241.
  42. Mair, J., & Marti, I. (2017). Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight. Journal of World Business, 52(1), 70-82.
  43. McKinsey & Company. (2020). The AI Frontier: Unlocking the potential for business innovation. McKinsey Insights. Retrieved from [www.mckinsey.com](http://www.mckinsey.com)
  44. Michael, S. C. (2022). Franchise Systems as a Strategy for Entrepreneurial Growth. Entrepreneurship & Regional Development, 34(3), 205-220.
  45. Moteff, J., & Green, L. (2022). Artificial Intelligence in Logistics and Supply Chain Management: A Review. International Journal of Supply Chain Management, 11(2), 84-95.
  46. Muhos, M. (2015). Review of Business Growth Models: Research Strategies and Empirical Evidence. Managing Intellectual Capital and Innovation and Sustainable and Inclusing Society. Management, Knowledge and Learning. Bari, Italy.
  47. Nasiri, M., Jafari, S. M., & Shariati, M. (2024). 'AI-driven Sustainability: Integrating Environmental Concerns into Business Practices,' Sustainability.
  48. Obisanya A. (2024). Applications of Artificial Intelligence for Modern Businesses and Entrepreneurial Decision Making: A Systematic Review. Available at: https://www.researchgate.net/publication/386358963_Applications_of_Artificial_Intelligence_for_Modern_Businesses_and_Entrepreneurial_Decision_Making_A_Systematic_Review#page=1045
  49. Olawale, A., & Devi, R. (2023). Sustainable Digital Business, Management and Entrepreneurship in Nigeria as an Integrated Dimension in the Post Pandemic Era. International Journal of Academic Research in Progressive Education and Development, 12(4).
  50. Olawale, A. M. U. Z. A. T., & Ndifreke Akaninyene, E. N. O. (2024). Assessment of Critical Success Factors and Vendors’ Selection in Micro Businesses: The Global Perspective and Practices. BEST JOURNAL OF INNOVATION IN SCIENCE, RESEARCH AND DEVELOPMENT, 3(6), 557-568.
  51. Perifanis, N.-A., & Kitsios, F. (2023). Investigating the Influence of Artificial Intelligence on Business Value in the Digital Era of Strategy: A Literature Review. Information, 14(2), 85. https://doi.org/10.3390/info14020085
  52. Ramalingam S., Parida P. & Burila R. (2024). Enterprise Architecture Frameworks for Cloud Transformation: Aligning Business Strategy with Cloud Migration Goals. Journal of Artificial Intelligence Research Applications, 4(1): 818-859.
  53. Rana, S., & Chauhan, S. (2021). Leveraging AI for Strategic Business Decisions in the Digital Age. Strategic Change, 30(3), 245-257.
  54. Schindehutte, M., & Morris, M. H. (2020). Lifestyle Entrepreneurship: A Conceptual Exploration. Journal of Small Business Management, 58(2), 402-425.
  55. Sun, L., Zhang, Y., & Li, J. (2023). The Role of AI in Enhancing Business Productivity. Journal of Business Research.
  56. Sussan, F., & Acs, Z. J. (2017). The Digital Entrepreneurial Ecosystem. Small Business Economics, 49(1), 55-73.
  57. Syed, A. F., & Shafi, M. (2021). Automation and Artificial Intelligence in Small Businesses: Opportunities and Challenges. Journal of Small Business Management, 59(4), 1135-1152.
  58. Tamanampudi V. (2024). AI-Powered NLP Agents in DevOps: Automating Log Analysis, Event Correlation, and Incident Response in Large-Scale Enterprise Systems. Journal of Artificial Intelligence Research and Applications: 4(1): 646-689.
  59. Vetter O. (2024). Business Models Powered by Machine Learning: Exploring How Machine Learning Changes the Ways Organizations Create, Deliver, and Capture Value. https://doi.org/10.26083/tuprints-00028726
  60. Waltho, J., & de Pillis, E. (2017). The Franchising Entrepreneurial Process: An Exploratory Study. Journal of Small Business Management, 55(1), 123-138.
  61. Xu, H., & Chen, C. (2020). AI-driven Product Personalization: Opportunities and challenges. International Journal of Retail & Distribution Management, 48(10), 1021-1037.
  62. Yang, H. and Kyun, S. (2022). The Current Research Trend of Artificial Intelligence in Language learning: Asystematicempirical Literature Review from an Activity Theory Perspective. Australasian Journal of Educational Technology. 38(5)181.
  63. Yao, Y., & Wang, Z. (2020). AI in Fintech: The Evolving Role of Artificial Intelligence in Finance. Journal of Financial Innovation, 6(1), 42-56.
Read More
Author biographies is not available.
Download this PDF file
VIEW ARTICLE
Statistic
Read Counter : 222 Download : 107

Downloads

Download data is not yet available.

Similar Articles

<< < 54 55 56 57 58 59 60 61 62 63 > >> 

You may also start an advanced similarity search for this article.