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The Role of Marketing Mix in Driving Rice Sales: A Study of Brother Mitra Nusantara Rice Factory in Sukojember Village
Corresponding Author(s) : Mita Wulandari
American Journal of Economics and Business Management,
Vol. 7 No. 12 (2024): December
Abstract
The research entitled “Marketing Mix To Strategi To Increace Rice Sales: Study at The Brother Mitra Nusantara Rice Factory In Sukojember Village”was prepared at the Faculty of Economic and Bussiness, Muhammadiyah University Of Jember, in 2024. The main aim of this research is to analyze: 1). The influence of the product on increase in rices sales, 2). The effect of price on increasing rice sales, 3). The effect of promotions on increasing rice sales, 4). The effect of distribution on increasing rice sales. This research uses a quantitative descriptive approach with data collection through a questionnaire method. Data analysis was carried out using. Spearman’s rank correlation analysis and correlation coefficient significance test. The result of the research show that: the product, price, promotion and distribution ha a significant and positive influence on increasing rice sales at Brother Mitra Nusantara In Sukojember Village.
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- Africa, A. L., & Suryani, “Pengaruh CAR, LDR, ROA dan BOPO Terhadap NPL,” Jurnal Ecopreneur.12.
- Azizah, “Pengaruh kejelasan sasaran anggaran, kualitas sumber daya manusia, dan sistem pelaporan terhadap akuntabilitas kinerja,” Jurnal Ilmu dan Riset Akuntansi, I(1).
- Abril, C., & Rodriguez-Cánovas, “Marketing Mix Effects On Private Labels Brand Equity,” European Journal Of Management And Business Economics, 25(3).
- M. Al Agani, M., Munadi, R., & Subianto, “Evaluasi Kinerja Sistem Informasi Akademik Menggunakan IT Balanced Scorecard Pada Universitas Serambi Mekkah Banda Aceh,” Jurnal Informatika Upgris, 4(1).
- R. S. Febriani Hilkia Mait, Bode Lumanauw, “‘Penjualan Pada Umkm Pabrik Roti Nabila Bakery Manado.,’” Jurnal EMBA 10(1).
- R. I. Lestari, Warni, Sitti Musyahidah, “‘Strategi Marketing Mix Dalam Meningkatkan Usaha Percetakan Pada CV. Tinta Kaili Dalam Perspektif Ekonomi Islam.,’” Jurnal Ilmu Ekonomi dan Bisnis Islam 1(1).
- S. M. Fadlilah, Azizah Nurul, “‘Implementasi Strategi Marketing Mix Dalam Upaya Meningkatkan Jumlah Peserta Didik Di Tk Al Huda Kota Malang.,’” Journal Evaluasi 5(1).
- Sugiyono, “Metode Penelitian Kuantitatif, Kualitatif, dan R&D.,” Bandung: CV. Alfabeta.
- D. Evitasari and M. S. Aulia, “Media Diorama dan Keaktifan Belajar Peserta Didik dalam Pembelajaran IPA,” J. Ris. Pendidik. Dasar, vol. 3, no. 1, p. 1, Mar. 2022, doi: 10.30595/jrpd.v3i1.11013.
- Fan, S. (2015). Demystifying Big Data Analytics for Business Intelligence Through the Lens of Marketing Mix. Big Data Research, 2(1), 28–32. https://doi.org/10.1016/j.bdr.2015.02.006
- Hill, S. (2014). Impact of tobacco control interventions on socioeconomic inequalities in smoking: Review of the evidence. Tobacco Control, 23. https://doi.org/10.1136/tobaccocontrol-2013-051110
- Lee, D. (2018). Advertising content and consumer engagement on social media: Evidence from Facebook. Management Science, 64(11), 5105–5131. https://doi.org/10.1287/mnsc.2017.2902
- Lin, P. C. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002
- Liu, Y. (2020). Spatial-temporal characteristics and influencing factors of agricultural eco-efficiency in China in recent 40 years. Land Use Policy, 97. https://doi.org/10.1016/j.landusepol.2020.104794
- McGill, R. (2015). Are interventions to promote healthy eating equally effective for all? Systematic review of socioeconomic inequalities in impact Health behavior, health promotion and society. BMC Public Health, 15(1). https://doi.org/10.1186/s12889-015-1781-7
- Phuangpornpitak, N. (2013). Opportunities and challenges of integrating renewable energy in smart grid system. Energy Procedia, 34, 282–290. https://doi.org/10.1016/j.egypro.2013.06.756
- Ritter, Á. M. (2015). Motivations for promoting the consumption of green products in an emerging country: Exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106, 507–520. https://doi.org/10.1016/j.jclepro.2014.11.066
- Springmann, M. (2017). Mitigation potential and global health impacts from emissions pricing of food commodities. Nature Climate Change, 7(1), 69–74. https://doi.org/10.1038/nclimate3155
- Wang, K. (2014). China’s regional industrial energy efficiency and carbon emissions abatement costs. Applied Energy, 130, 617–631. https://doi.org/10.1016/j.apenergy.2014.03.010
- Zhang, J. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega (United Kingdom), 41(2), 345–353. https://doi.org/10.1016/j.omega.2012.03.009
References
Africa, A. L., & Suryani, “Pengaruh CAR, LDR, ROA dan BOPO Terhadap NPL,” Jurnal Ecopreneur.12.
Azizah, “Pengaruh kejelasan sasaran anggaran, kualitas sumber daya manusia, dan sistem pelaporan terhadap akuntabilitas kinerja,” Jurnal Ilmu dan Riset Akuntansi, I(1).
Abril, C., & Rodriguez-Cánovas, “Marketing Mix Effects On Private Labels Brand Equity,” European Journal Of Management And Business Economics, 25(3).
M. Al Agani, M., Munadi, R., & Subianto, “Evaluasi Kinerja Sistem Informasi Akademik Menggunakan IT Balanced Scorecard Pada Universitas Serambi Mekkah Banda Aceh,” Jurnal Informatika Upgris, 4(1).
R. S. Febriani Hilkia Mait, Bode Lumanauw, “‘Penjualan Pada Umkm Pabrik Roti Nabila Bakery Manado.,’” Jurnal EMBA 10(1).
R. I. Lestari, Warni, Sitti Musyahidah, “‘Strategi Marketing Mix Dalam Meningkatkan Usaha Percetakan Pada CV. Tinta Kaili Dalam Perspektif Ekonomi Islam.,’” Jurnal Ilmu Ekonomi dan Bisnis Islam 1(1).
S. M. Fadlilah, Azizah Nurul, “‘Implementasi Strategi Marketing Mix Dalam Upaya Meningkatkan Jumlah Peserta Didik Di Tk Al Huda Kota Malang.,’” Journal Evaluasi 5(1).
Sugiyono, “Metode Penelitian Kuantitatif, Kualitatif, dan R&D.,” Bandung: CV. Alfabeta.
D. Evitasari and M. S. Aulia, “Media Diorama dan Keaktifan Belajar Peserta Didik dalam Pembelajaran IPA,” J. Ris. Pendidik. Dasar, vol. 3, no. 1, p. 1, Mar. 2022, doi: 10.30595/jrpd.v3i1.11013.
Fan, S. (2015). Demystifying Big Data Analytics for Business Intelligence Through the Lens of Marketing Mix. Big Data Research, 2(1), 28–32. https://doi.org/10.1016/j.bdr.2015.02.006
Hill, S. (2014). Impact of tobacco control interventions on socioeconomic inequalities in smoking: Review of the evidence. Tobacco Control, 23. https://doi.org/10.1136/tobaccocontrol-2013-051110
Lee, D. (2018). Advertising content and consumer engagement on social media: Evidence from Facebook. Management Science, 64(11), 5105–5131. https://doi.org/10.1287/mnsc.2017.2902
Lin, P. C. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002
Liu, Y. (2020). Spatial-temporal characteristics and influencing factors of agricultural eco-efficiency in China in recent 40 years. Land Use Policy, 97. https://doi.org/10.1016/j.landusepol.2020.104794
McGill, R. (2015). Are interventions to promote healthy eating equally effective for all? Systematic review of socioeconomic inequalities in impact Health behavior, health promotion and society. BMC Public Health, 15(1). https://doi.org/10.1186/s12889-015-1781-7
Phuangpornpitak, N. (2013). Opportunities and challenges of integrating renewable energy in smart grid system. Energy Procedia, 34, 282–290. https://doi.org/10.1016/j.egypro.2013.06.756
Ritter, Á. M. (2015). Motivations for promoting the consumption of green products in an emerging country: Exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106, 507–520. https://doi.org/10.1016/j.jclepro.2014.11.066
Springmann, M. (2017). Mitigation potential and global health impacts from emissions pricing of food commodities. Nature Climate Change, 7(1), 69–74. https://doi.org/10.1038/nclimate3155
Wang, K. (2014). China’s regional industrial energy efficiency and carbon emissions abatement costs. Applied Energy, 130, 617–631. https://doi.org/10.1016/j.apenergy.2014.03.010
Zhang, J. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega (United Kingdom), 41(2), 345–353. https://doi.org/10.1016/j.omega.2012.03.009