This work is licensed under a Creative Commons Attribution 4.0 International License.
Development Strategy and Knowledge on UD. Jamhari Patrang Jember District Using the SWOT Analysis Method
Corresponding Author(s) : M Agus Kurniawan
American Journal of Economics and Business Management,
Vol. 7 No. 12 (2024): December
Abstract
The findings from the SWOT analysis provide the foundation for utilizing the SWOT matrix to identify the most effective strategic priorities for UD Jamhari. The analysis highlights several key strengths of the company, including consistent product quality, a well-trained production team, and strong consumer loyalty. Nevertheless, the company is also confronted with notable weaknesses, such as limited product innovation and reliance on raw material supplies that are subject to fluctuation.In terms of opportunities, UD Jamhari can benefit from the rising popularity of vegetarian diets and the availability of raw materials from a single, easily accessible producer. Conversely, the company faces significant threats, including intense competition within the industry and shifts in consumer preferences. The recommended development strategies focus on product diversification by introducing new flavor variants, developing organic product lines, enhancing promotional efforts through digital media, and incorporating modern technology into the production process. These strategies aim to strengthen UD Jamhari’s competitive advantage while supporting sustainable growth in the tofu market.
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- S. Yadav, “Internet of things (IoT) based coordination system in Agri-food supply chain: development of an efficient framework using DEMATEL-ISM,” Oper. Manag. Res., vol. 15, no. 1, pp. 1–27, 2022, doi: 10.1007/s12063-020-00164-x.
- R. M. Elavarasan, “Envisioning the UN Sustainable Development Goals (SDGs) through the lens of energy sustainability (SDG 7) in the post-COVID-19 world,” Appl. Energy, vol. 292, 2021, doi: 10.1016/j.apenergy.2021.116665.
- E. B. Ali, “Green economy implementation in Ghana as a road map for a sustainable development drive: A review,” Sci. African, vol. 12, 2021, doi: 10.1016/j.sciaf.2021.e00756.
- P. Loizia, “Measuring the level of environmental performance in insular areas, through key performed indicators, in the framework of waste strategy development,” Sci. Total Environ., vol. 753, 2021, doi: 10.1016/j.scitotenv.2020.141974.
- P. Antwi-Afari, “A review of the circularity gap in the construction industry through scientometric analysis,” J. Clean. Prod., vol. 298, 2021, doi: 10.1016/j.jclepro.2021.126870.
- A. A. Zorpas, “Strategy development in the framework of waste management,” Sci. Total Environ., vol. 716, 2020, doi: 10.1016/j.scitotenv.2020.137088.
- F. Collins, “A critical review of waste resources, synthesis, and applications for Zeolite LTA,” Microporous Mesoporous Mater., vol. 291, 2020, doi: 10.1016/j.micromeso.2019.109667.
- M. Razkenari, “Perceptions of offsite construction in the United States: An investigation of current practices,” J. Build. Eng., vol. 29, 2020, doi: 10.1016/j.jobe.2019.101138.
- K. Otsuka, “Strategy for Transforming Indonesian Agriculture,” Bull Indones Econ Stud, vol. 57, no. 3, pp. 321–341, Sep. 2021, doi: 10.1080/00074918.2021.2002387.
- F. Nurdiana Widjayanti, “Analysis Of Agroindustry Tofu In Household Scale Rambipuji District Jember Regency,” PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT), vol. 4, pp. 16–25, Jul. 2023, doi: 10.31967/prmandala.v4i0.723.
- Y. P. B. Bara, S. Sinulingga, and M. T. Sembiring, “Analisis Strategi Pemasaran dengan Pendekatan Generik Porter dan SWOT dalam Membentuk Retensi Pelanggan (Studi Kasus di PT Charoen Pokphand Indonesia, Poultry Integration),” Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, vol. 17, no. 2, p. 311, Mar. 2023, doi: 10.35931/aq.v17i2.1990.
- B. Wijayantini, “Productive Economy Through Marketing Innovation Development,” Jurnal Aplikasi IPTEK Indonesia, vol. 3, no. 3, pp. 110–115, Feb. 2019, doi: 10.24036/4.1229.
- F. Rangkuti, Personal SWOT analysis. Gramedia Pustaka Utama, 2015.
- F. David, “Strategic Management, Konsep Manajemen Strategik,” 2004.
- R. E. Supeni, A. Yuliantin, and B. Wijayantini, “Pemberdayaan Ekonomi Sebagai Upaya Kesejahteraan Masyarakat di Era Pandemi Covid 2019,” National Multidisciplinary Sciences, vol. 1, no. 1, pp. 11–19, Jan. 2022, doi: 10.32528/nms.v1i1.4.
- A. D. Christina, Fenni, and D. Roselina, “Digital marketing strategy in promoting product,” Management and entrepreneurship: trends of development, no. 4(10), pp. 58–66, 2019, doi: 10.26661/2522-1566/2019-4/10-05.
- A. Izzuddin, Moh. Halim, and Y. G. Wibowo, “Peran Inovasi, Sumberdaya Dan Modal Sosial Terhadap Ketahanan UMKM Batik Di Kabupaten Jember,” Jurnal Manajemen dan Bisnis Indonesia, vol. 10, no. 1, pp. 191–206, Jun. 2024, doi: 10.32528/jmbi.v10i1.1799.
- V. Virda and B. Wijayantini, “Menaklukkan Hati Pelanggan: Strategi Pemasaran Penuh Pengalaman Dan Kepercayaan Untuk Memacu Niat Beli Ulang,” EKTASI: Jurnal Ekonomi, Akutansi dan Organisasi, vol. 1, no. 2, pp. 128–138, 2023.
- R. E. Supeni and B. Wijayantini, “Mushroom Cultivation Business Development Strategy with BMC Model During Pandemic Covid 19,” BASKARA : Journal of Business and Entrepreneurship, vol. 5, no. 2, p. 165, Apr. 2023, doi: 10.54268/baskara.v5i2.12409.
- E. W. Indarto, I. Suroso, S. Sudaryanto, and N. Qomariah, “the Effect of Brand Image and Product Attributes on Customer Satisfaction and Customer Loyalty,” Jurnal Aplikasi Manajemen, vol. 16, no. 3, pp. 457–466, 2018, doi: 10.21776/ub.jam.2018.016.03.10.
References
S. Yadav, “Internet of things (IoT) based coordination system in Agri-food supply chain: development of an efficient framework using DEMATEL-ISM,” Oper. Manag. Res., vol. 15, no. 1, pp. 1–27, 2022, doi: 10.1007/s12063-020-00164-x.
R. M. Elavarasan, “Envisioning the UN Sustainable Development Goals (SDGs) through the lens of energy sustainability (SDG 7) in the post-COVID-19 world,” Appl. Energy, vol. 292, 2021, doi: 10.1016/j.apenergy.2021.116665.
E. B. Ali, “Green economy implementation in Ghana as a road map for a sustainable development drive: A review,” Sci. African, vol. 12, 2021, doi: 10.1016/j.sciaf.2021.e00756.
P. Loizia, “Measuring the level of environmental performance in insular areas, through key performed indicators, in the framework of waste strategy development,” Sci. Total Environ., vol. 753, 2021, doi: 10.1016/j.scitotenv.2020.141974.
P. Antwi-Afari, “A review of the circularity gap in the construction industry through scientometric analysis,” J. Clean. Prod., vol. 298, 2021, doi: 10.1016/j.jclepro.2021.126870.
A. A. Zorpas, “Strategy development in the framework of waste management,” Sci. Total Environ., vol. 716, 2020, doi: 10.1016/j.scitotenv.2020.137088.
F. Collins, “A critical review of waste resources, synthesis, and applications for Zeolite LTA,” Microporous Mesoporous Mater., vol. 291, 2020, doi: 10.1016/j.micromeso.2019.109667.
M. Razkenari, “Perceptions of offsite construction in the United States: An investigation of current practices,” J. Build. Eng., vol. 29, 2020, doi: 10.1016/j.jobe.2019.101138.
K. Otsuka, “Strategy for Transforming Indonesian Agriculture,” Bull Indones Econ Stud, vol. 57, no. 3, pp. 321–341, Sep. 2021, doi: 10.1080/00074918.2021.2002387.
F. Nurdiana Widjayanti, “Analysis Of Agroindustry Tofu In Household Scale Rambipuji District Jember Regency,” PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT), vol. 4, pp. 16–25, Jul. 2023, doi: 10.31967/prmandala.v4i0.723.
Y. P. B. Bara, S. Sinulingga, and M. T. Sembiring, “Analisis Strategi Pemasaran dengan Pendekatan Generik Porter dan SWOT dalam Membentuk Retensi Pelanggan (Studi Kasus di PT Charoen Pokphand Indonesia, Poultry Integration),” Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, vol. 17, no. 2, p. 311, Mar. 2023, doi: 10.35931/aq.v17i2.1990.
B. Wijayantini, “Productive Economy Through Marketing Innovation Development,” Jurnal Aplikasi IPTEK Indonesia, vol. 3, no. 3, pp. 110–115, Feb. 2019, doi: 10.24036/4.1229.
F. Rangkuti, Personal SWOT analysis. Gramedia Pustaka Utama, 2015.
F. David, “Strategic Management, Konsep Manajemen Strategik,” 2004.
R. E. Supeni, A. Yuliantin, and B. Wijayantini, “Pemberdayaan Ekonomi Sebagai Upaya Kesejahteraan Masyarakat di Era Pandemi Covid 2019,” National Multidisciplinary Sciences, vol. 1, no. 1, pp. 11–19, Jan. 2022, doi: 10.32528/nms.v1i1.4.
A. D. Christina, Fenni, and D. Roselina, “Digital marketing strategy in promoting product,” Management and entrepreneurship: trends of development, no. 4(10), pp. 58–66, 2019, doi: 10.26661/2522-1566/2019-4/10-05.
A. Izzuddin, Moh. Halim, and Y. G. Wibowo, “Peran Inovasi, Sumberdaya Dan Modal Sosial Terhadap Ketahanan UMKM Batik Di Kabupaten Jember,” Jurnal Manajemen dan Bisnis Indonesia, vol. 10, no. 1, pp. 191–206, Jun. 2024, doi: 10.32528/jmbi.v10i1.1799.
V. Virda and B. Wijayantini, “Menaklukkan Hati Pelanggan: Strategi Pemasaran Penuh Pengalaman Dan Kepercayaan Untuk Memacu Niat Beli Ulang,” EKTASI: Jurnal Ekonomi, Akutansi dan Organisasi, vol. 1, no. 2, pp. 128–138, 2023.
R. E. Supeni and B. Wijayantini, “Mushroom Cultivation Business Development Strategy with BMC Model During Pandemic Covid 19,” BASKARA : Journal of Business and Entrepreneurship, vol. 5, no. 2, p. 165, Apr. 2023, doi: 10.54268/baskara.v5i2.12409.
E. W. Indarto, I. Suroso, S. Sudaryanto, and N. Qomariah, “the Effect of Brand Image and Product Attributes on Customer Satisfaction and Customer Loyalty,” Jurnal Aplikasi Manajemen, vol. 16, no. 3, pp. 457–466, 2018, doi: 10.21776/ub.jam.2018.016.03.10.