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Improving the Implementation of Marketing Strategies in Autodealership Enterprises
American Journal of Economics and Business Management,
Vol. 7 No. 11 (2024): November
Abstract
The auto dealership industry faces increasing competition and shifting consumer expectations, necessitating the implementation of effective marketing strategies to remain competitive. This article explores how auto dealerships can enhance the implementation of their marketing strategies by examining current practices, identifying challenges, and offering practical recommendations. The study investigates the integration of digital marketing, customer relationship management (CRM), and personalized marketing approaches to improve customer engagement and sales performance. Findings suggest that a combination of data-driven marketing, innovative communication channels, and targeted customer experiences is key to improving dealership marketing strategy implementation. By leveraging these tools, dealerships can foster stronger customer relationships and achieve better long-term business outcomes.
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- K. Yamagishi, “Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA,” Journal of Co-operative Organization and Management, vol. 9, no. 2, 2021, doi: 10.1016/j.jcom.2021.100149.
- L. F. Igor, “Concept of innovative marketing in management of enterprise,” Journal of Advanced Research in Dynamical and Control Systems, vol. 12, no. 7, pp. 352–358, 2020, doi: 10.5373/JARDCS/V12SP7/20202116.
- I. Dmytriiev, “Development of a Marketing Strategy to Improve the Market Activities of Agricultural and Processing Enterprises on the Example of Company Policy,” Scientific Horizons, vol. 25, no. 8, pp. 125–133, 2022, doi: 10.48077/scihor.25(8).2022.125-133.
- E. V Rodionova, “Practical Aspects of Forming an Enterprise Marketing Strategy for Improving Competitiveness,” Lecture Notes in Networks and Systems, vol. 280, pp. 447–453, 2021, doi: 10.1007/978-3-030-80485-5_52.
- V. Panchenko, “INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES,” Financial and Credit Activity: Problems of Theory and Practice, vol. 6, no. 53, pp. 460–470, 2023, doi: 10.55643/fcaptp.6.53.2023.4230.
- F. Q. Fu, “Using the 10 performance improvement standards to guide strategy development and implementation: A marketing performance improvement case,” Cases on Performance Improvement Innovation, pp. 46–64, 2020, doi: 10.4018/978-1-7998-3673-5.ch004.
- O. Berestetska, “USING CRM SYSTEMS FOR THE DEVELOPMENT AND IMPLEMENTATION OF COMMUNICATION STRATEGIES FOR DIGITAL BRAND MANAGEMENT AND INTERNET MARKETING: EU EXPERIENCE,” International Journal of Professional Business Review, vol. 8, no. 4, 2023, doi: 10.26668/businessreview/2023.v8i4.1613.
- I. Pererva, “Use of creative marketing in the implementation of enterprise strategy,” Economics of Development, vol. 22, no. 2, pp. 28–40, 2023, doi: 10.57111/econ/2.2023.28.
- O. Shumkova, “The Value of Marketing Research for the Creation and Successful Implementation of Effective Strategies in the Field of Marketing,” Economic Affairs (New Delhi), vol. 68, no. 3, pp. 1629–1642, 2023, doi: 10.46852/0424-2513.3.2023.28.
- R. F. Anasrul, “Implementation of Design Thinking in Marketing Strategy Development at Fajar Motor’s Small and Medium Enterprises,” 2023 International Conference on Cyber Management and Engineering, CyMaEn 2023, pp. 358–363, 2023, doi: 10.1109/CyMaEn57228.2023.10050891.
- T. Kolisnychenko, “Development of an Algorithm for Internet Marketing Strategy Implementation: A Case Study in the EU Hotel and Restaurant Sector,” Ingenierie des Systemes d’Information, vol. 28, no. 6, pp. 1549–1556, 2023, doi: 10.18280/isi.280611.
- L. Cui, “Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era,” Applied Mathematics and Nonlinear Sciences, vol. 9, no. 1, 2024, doi: 10.2478/amns-2024-2871.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson Education
- Anderson, , C. L. (2020). Customer Relationship Management: A Strategic Approach. Journal of Marketing Development, 22(4), 104-120.
- Autotrader Group. (2023). The State of Automotive Marketing in 2023. Autotrader Insights Report.
- Statista. (2024). Global Digital Advertising Spending. Statista Research Department.
- Fuerderer, R., Herrmann, A., & Wuebker, G. Optimal bundling: marketing strategies for improving economic performance. Springer Science & Business Media, 2013.
- Sh.Dj. Ergashxodjayeva, M.A. Ikramov, Z.DJ. Adilova, L.T. Abduxalilova, N.M. Nabiyeva. Marketing research / Textbook: - Tashkent: “Sano-standart” publishing house, 2019. 216 pages, 8 p.
- Green, K., W., Inman, R.A., Birou, L.M. & Whitten, D. “Total JIT (T-JIT) and its impact on supply chain competency and organizational performance”, International Journal of Production Economics, 147 (1), pp. 125-135, 2014.
References
K. Yamagishi, “Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA,” Journal of Co-operative Organization and Management, vol. 9, no. 2, 2021, doi: 10.1016/j.jcom.2021.100149.
L. F. Igor, “Concept of innovative marketing in management of enterprise,” Journal of Advanced Research in Dynamical and Control Systems, vol. 12, no. 7, pp. 352–358, 2020, doi: 10.5373/JARDCS/V12SP7/20202116.
I. Dmytriiev, “Development of a Marketing Strategy to Improve the Market Activities of Agricultural and Processing Enterprises on the Example of Company Policy,” Scientific Horizons, vol. 25, no. 8, pp. 125–133, 2022, doi: 10.48077/scihor.25(8).2022.125-133.
E. V Rodionova, “Practical Aspects of Forming an Enterprise Marketing Strategy for Improving Competitiveness,” Lecture Notes in Networks and Systems, vol. 280, pp. 447–453, 2021, doi: 10.1007/978-3-030-80485-5_52.
V. Panchenko, “INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES,” Financial and Credit Activity: Problems of Theory and Practice, vol. 6, no. 53, pp. 460–470, 2023, doi: 10.55643/fcaptp.6.53.2023.4230.
F. Q. Fu, “Using the 10 performance improvement standards to guide strategy development and implementation: A marketing performance improvement case,” Cases on Performance Improvement Innovation, pp. 46–64, 2020, doi: 10.4018/978-1-7998-3673-5.ch004.
O. Berestetska, “USING CRM SYSTEMS FOR THE DEVELOPMENT AND IMPLEMENTATION OF COMMUNICATION STRATEGIES FOR DIGITAL BRAND MANAGEMENT AND INTERNET MARKETING: EU EXPERIENCE,” International Journal of Professional Business Review, vol. 8, no. 4, 2023, doi: 10.26668/businessreview/2023.v8i4.1613.
I. Pererva, “Use of creative marketing in the implementation of enterprise strategy,” Economics of Development, vol. 22, no. 2, pp. 28–40, 2023, doi: 10.57111/econ/2.2023.28.
O. Shumkova, “The Value of Marketing Research for the Creation and Successful Implementation of Effective Strategies in the Field of Marketing,” Economic Affairs (New Delhi), vol. 68, no. 3, pp. 1629–1642, 2023, doi: 10.46852/0424-2513.3.2023.28.
R. F. Anasrul, “Implementation of Design Thinking in Marketing Strategy Development at Fajar Motor’s Small and Medium Enterprises,” 2023 International Conference on Cyber Management and Engineering, CyMaEn 2023, pp. 358–363, 2023, doi: 10.1109/CyMaEn57228.2023.10050891.
T. Kolisnychenko, “Development of an Algorithm for Internet Marketing Strategy Implementation: A Case Study in the EU Hotel and Restaurant Sector,” Ingenierie des Systemes d’Information, vol. 28, no. 6, pp. 1549–1556, 2023, doi: 10.18280/isi.280611.
L. Cui, “Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era,” Applied Mathematics and Nonlinear Sciences, vol. 9, no. 1, 2024, doi: 10.2478/amns-2024-2871.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson Education
Anderson, , C. L. (2020). Customer Relationship Management: A Strategic Approach. Journal of Marketing Development, 22(4), 104-120.
Autotrader Group. (2023). The State of Automotive Marketing in 2023. Autotrader Insights Report.
Statista. (2024). Global Digital Advertising Spending. Statista Research Department.
Fuerderer, R., Herrmann, A., & Wuebker, G. Optimal bundling: marketing strategies for improving economic performance. Springer Science & Business Media, 2013.
Sh.Dj. Ergashxodjayeva, M.A. Ikramov, Z.DJ. Adilova, L.T. Abduxalilova, N.M. Nabiyeva. Marketing research / Textbook: - Tashkent: “Sano-standart” publishing house, 2019. 216 pages, 8 p.
Green, K., W., Inman, R.A., Birou, L.M. & Whitten, D. “Total JIT (T-JIT) and its impact on supply chain competency and organizational performance”, International Journal of Production Economics, 147 (1), pp. 125-135, 2014.