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Selecting Communication Strategies in the Context of Tourism Discourse
Corresponding Author(s) : Buzrukova Makhina Mukhamadkhonovna
American Journal of Economics and Business Management,
Vol. 7 No. 11 (2024): November
Abstract
This study investigates communication strategies within tourism discourse, with a particular focus on tour guides as essential facilitators of intercultural exchange. While the tour guiding profession provides rich opportunities for cultural interaction and personal lifestyle flexibility, it also requires a robust set of competencies. These include both knowledge-based skills—such as familiarity with history, geography, and art—and professional skills in intercultural communication. Despite extensive research on tourism communication, there is limited understanding of how tour guides strategically employ these competencies to engage tourists. This study aims to address this gap by analyzing the methods guides use to convey cultural and historical information effectively. Using qualitative analysis, findings reveal that guides employ strategies like emotive language, symbolic interpretation, and interactive dialogue to enhance tourists' cultural understanding. The implications highlight the need for targeted training programs to develop these essential competencies, fostering enriched tourist experiences and improved cultural comprehension.
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- О. Batman, "A Study on the Professional Problems of Tourist Guides in Turkey," Bilgi Sosyal Bilimler Dergisi, vol. 2, pp. 117-134, 2003.
- E. Cohen and R. L. Cooper, "Language and Tourism," Annals of Tourism Research, vol. 13, no. 4, pp. 533-564, 1986. doi: 10.1016/0160-7383(86)90002-2.
- B. V. Emelyanov, Ekskursovedenie (Excursion Science). Moscow, Russia: Sov. Sport, 2007, p. 216.
- "Excursion Organized by Turkish," 2024.
- D. A. Fennell and P. F. Eagles, "Ecotourism in Costa Rica: A Conceptual Framework," Journal of Park and Recreation Administration, vol. 8, no. 1, pp. 23-34, 1990.
- N. B. Salazar, "Tourism and Glocalization: 'Local' Tour Guiding," Annals of Tourism Research, vol. 32, no. 3, pp. 628-646, 2005.
- M. H. R. Satghare, M. S. Ragde, and M. P. Rao, "Importance of Foreign Language Skills in Tourism Industry of Aurangabad," in Role of Language and Culture in Society, pp. 1-11, 2014.
- A. Turan, "The Role of Tour Guides in Opening the Eyes of Tourists During a Slum Experience," in 5th International Research Forum on Guided Tours Conference, pp. 58-69, 2017.
- "OʻzMSt, 2024," available: https://lex.uz/docs/4428101.
- M. Agorni, "Cultural Representation Through Translation: An Insider-Outsider Perspective on the Translation of Tourism Promotional Discourse," Altre Modernità, no. 20, pp. 253-275, Nov. 2018. doi: 10.13130/2035-7680/10843.
- E. Manca, Persuasion in Tourism Discourse: Methodologies and Models. Cambridge, U.K.: Cambridge Scholars Publishing, 2016.
- X. Diyorbek, K. Ibrohimbek, and T. Ozodbek, "Cryptocurrency Adoption and Its Role in Reshaping International Financial Systems," Journal of International Accounting and Financial Management, vol. 1, no. 1, pp. 28-33, 2024.
- M. A. Camilleri, The Tourism Industry: An Overview. Cham, Switzerland: Springer International Publishing, 2018, pp. 3-27.
- M. A. M. Salim, "Shaping Tourist Destinations Through Language and Visual Elements on Tourism Websites: A Tourism Discourse Perspective," International Journal of Engineering and Technology, 2018.
- T. Shyliaeva, "Communicative Features of Online Tourism Discourse," Journal of Danubian Studies and Research, vol. 8, no. 2, 2018.
References
О. Batman, "A Study on the Professional Problems of Tourist Guides in Turkey," Bilgi Sosyal Bilimler Dergisi, vol. 2, pp. 117-134, 2003.
E. Cohen and R. L. Cooper, "Language and Tourism," Annals of Tourism Research, vol. 13, no. 4, pp. 533-564, 1986. doi: 10.1016/0160-7383(86)90002-2.
B. V. Emelyanov, Ekskursovedenie (Excursion Science). Moscow, Russia: Sov. Sport, 2007, p. 216.
"Excursion Organized by Turkish," 2024.
D. A. Fennell and P. F. Eagles, "Ecotourism in Costa Rica: A Conceptual Framework," Journal of Park and Recreation Administration, vol. 8, no. 1, pp. 23-34, 1990.
N. B. Salazar, "Tourism and Glocalization: 'Local' Tour Guiding," Annals of Tourism Research, vol. 32, no. 3, pp. 628-646, 2005.
M. H. R. Satghare, M. S. Ragde, and M. P. Rao, "Importance of Foreign Language Skills in Tourism Industry of Aurangabad," in Role of Language and Culture in Society, pp. 1-11, 2014.
A. Turan, "The Role of Tour Guides in Opening the Eyes of Tourists During a Slum Experience," in 5th International Research Forum on Guided Tours Conference, pp. 58-69, 2017.
"OʻzMSt, 2024," available: https://lex.uz/docs/4428101.
M. Agorni, "Cultural Representation Through Translation: An Insider-Outsider Perspective on the Translation of Tourism Promotional Discourse," Altre Modernità, no. 20, pp. 253-275, Nov. 2018. doi: 10.13130/2035-7680/10843.
E. Manca, Persuasion in Tourism Discourse: Methodologies and Models. Cambridge, U.K.: Cambridge Scholars Publishing, 2016.
X. Diyorbek, K. Ibrohimbek, and T. Ozodbek, "Cryptocurrency Adoption and Its Role in Reshaping International Financial Systems," Journal of International Accounting and Financial Management, vol. 1, no. 1, pp. 28-33, 2024.
M. A. Camilleri, The Tourism Industry: An Overview. Cham, Switzerland: Springer International Publishing, 2018, pp. 3-27.
M. A. M. Salim, "Shaping Tourist Destinations Through Language and Visual Elements on Tourism Websites: A Tourism Discourse Perspective," International Journal of Engineering and Technology, 2018.
T. Shyliaeva, "Communicative Features of Online Tourism Discourse," Journal of Danubian Studies and Research, vol. 8, no. 2, 2018.