Consumer Buying Behaviour towards Online Shopping with Special Reference to Panipat District Haryana
Keywords:
-Abstract
In today’s era of internet proliferation, the prevalence of online shopping has increased. Internet has made the transactions smoother, quicker, faster and easier and both the buyers and sellers get benefited by his technology. With the tremendous growth in retail marketing and increased internet penetration in the economy, there had been an exponential change in the way of shopping by the customers in India. Apart from traditional way of shopping, consumers also prefer online shopping due to easy access to internet service, convenience in usage and variety of products availability.
Thus this study is made an attempt to assess the consumers buying behavior towards online shopping. The objectives of the study are to study the buying behavior of consumer while purchasing the products as well as services through online to study the perception of consumers about online responds by questionnaire. The collected data has been analyzed by percentage methods, chi-square and weighted average methods. The major finding of the study is the majority of the respondents are mostly preferred to made payment by cash on delivery. Finally this study concluded that if the online marketers are giving more concentration in terms of making awareness, branding and try to do the facilities which are the consumers expected to avail according to their convenience, in the future course of time consumers buying behavior may positively change and support to online marketers to market their products and services through online in a more profitable manner in this area.shopping and to identify the level of satisfaction towards online shopping. This study has been conducted among the consumers of Panipat District of Haryana, India. The convenience sampling method has been used to select the sample. The Primary data has been collected from 150.
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