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Increasing the Competitiveness of Commercial Banks in the Context of Digitalization of the Economy
American Journal of Economics and Business Management,
Vol. 6 No. 4 (2023): American Journal of Economics and Business Management
Abstract
The digitalization of the economy has brought significant changes in the banking industry, whereby commercial banks need to adapt to the digital age to remain competitive. The adoption of digital technology is critical for banks, as it enables them to offer personalized services, improve efficiency, and reduce operational costs. This paper aims to explore the role of digital transformation in increasing the competitiveness of commercial banks.
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- Philip Kotler, Waldemar Pfoertsch. Springer Science & Business Media, May 17, 2010 - Business & Economics - 393 pages.
- KPMG International Global Consumer & Retail team. February 2019
- McKinsey & Company Social Responsibility Report 2019
- Mellahi, K., & Wilkinson, A. (2020). Digital Transformation and the Future of Work in Banks. Journal of Business Research, 117, 115-123.
- Ren, Y., & Shen, J. (2019). Strategic Change of Commercial Banks in the Digital Age: Evidence from China. Journal of Business Research, 100, 429-440.
- Deloitte Digital Banking Survey, 2021
References
Philip Kotler, Waldemar Pfoertsch. Springer Science & Business Media, May 17, 2010 - Business & Economics - 393 pages.
KPMG International Global Consumer & Retail team. February 2019
McKinsey & Company Social Responsibility Report 2019
Mellahi, K., & Wilkinson, A. (2020). Digital Transformation and the Future of Work in Banks. Journal of Business Research, 117, 115-123.
Ren, Y., & Shen, J. (2019). Strategic Change of Commercial Banks in the Digital Age: Evidence from China. Journal of Business Research, 100, 429-440.
Deloitte Digital Banking Survey, 2021